• 387672_318660394811018_176531112357281_1374751_1065686920_n

    Drift to Support the Amped Team for 2012 Season

    We’re excited to announce this week a great partnership with the Amped Team for 2012; some of their headline acts for year include names such as World MX GP rider Jake Nicholls, British Trials Champion James Dabill along with enduro…

    >>
  • martin-ogden

    Indentiti BMX Team 2012 Season Starts with a Bang

    This weekend saw team Identiti’s debut in BMX racing at the new indoor track in Manchester for the first round of the 2012 British Cycling BMX Nationals. This was the first time that all of the team came together, as…

    >>
  • Lifeboat

    Drift Innovation Supports Sandown and Shanklin Independent Lifeboat

    Drift is proud to be sponsoring the all-important work of the Sandown and Shanklin Independent Lifeboat. Based on the Isle of Wight, just off the southern coast of the UK; being an island the sea plays a massive part in…

    >>
  • CheeverJonathan_SBX_4

    Johnathan Cheever – New Edit from the Telluride SBX World Cup Team Race

    Johnathan Cheever, Drift sponsored athlete recently updated us with this great footage caught on his Drift HD from the first heat of the Telluride SBX World Cup Team Race. Telluride was the scene for some intense head-to-head action, the FIS…

    >>
  • daily-dump-snow-report-logo

    The Daily Dump Snow Report Returns!

    We’re glad to announce the Daily Dump Snow Report is back, and with the help of their Drift HD‘s will be bringing you the daily snow conditions and news from Chamonix so you can keep up to date of all…

    >>
  • bmx-race-team-ma-web

    Identiti Bikes announce their Factory and Development BMX teams for 2012

    Drift Innovation will proudly be sponsoring the Identi Bikes Factory and Development BMX Teams for 2012. Following on from the release of the Identiti Krisis MX frame, which has been designed in-house with pro rider input, Identiti bikes were pleased…

    >>